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“The biggest problem is that these local florists get paid less for these kinds of deliveries than they would if the customer had come directly to them,” says Kori. When you order based on a photo, the order then goes to your local florist, who has to recreate whatever is in the photo. He says they create the flower arrangements in their studios and post photos on their site. They are generally aggregators, says Kori, like or FTD. How it Works: To know how UrbanStems works, you first have to understand how all other flower delivery services work. “We take a photo of the bouquet outside the recipient’s door so you know it got there and you know what it looked like,” says cofounder Ajay Kori. In addition, you don’t have to wait and wonder if your intended recipient received her flowers on time, or if they looked anything like they did in the photo you saw before you ordered. The startup allows customers who want to send flowers to order on the company’s website, and have the flowers delivered in under an hour-if they are spur-of-the-moment flowers-or scheduled further ahead of time.
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But when I called, my girlfriend almost broke up with me.” From that experience, UrbanStems was born. “The flowers never showed up and I finally called late at night, because the company had assured me the flowers would be there. Kori sent her flowers but didn’t call her, wanting to surprise her. I would get a text with a photo of the bouquet and it was always half the bouquet I thought I was getting.” Things backfired in a big way on his girlfriend’s birthday. “The flowers were expensive and never looked like what I thought I’d picked. “I sent her a lot of flowers and had a miserable experience every time,” he says.